Integrated Marketing Communication (B.A.)

This major focuses on both the management function of public relations and marketing professionals, and the communication functions of developing a brand identity and marketing it across a variety of media to a target audience.

Today, marketing, public relations, social media and advertising are integrated functions. Hood’s major in integrated marketing communication is distinct because it is an interdisciplinary program offered jointly by the Department of English and Communication Arts and The George B. Delaplaine Jr. School of Business, where most are offered by one department. Our major offers a full complement of classes from both departments, providing you a more balanced IMC curriculum to move you forward academically and professionally.

You’ll benefit from both disciplines and learn the theory of organizations; the process of communicating information about a product, service or organization; the role of the marketing and public relations professional within an organization; and the central importance of the consumer in making decisions.

In the capstone Seminar in Communication Ethics, you’ll confront the ethical questions and concerns raised by the new ways to communicate. You can apply the practical and leadership skills you learn in the classroom by joining student media or the Public Relations Student Society of America. You’ll be required to complete an internship that gives you real-world experience in your field. Our students have interned at both for-profit and nonprofit organizations in Frederick, Baltimore and Washington, D.C.

Important note: Hood College is transitioning to new core requirements and Program Transfer Guides are unavailable at this time. In the meantime, please visit Integrated Marketing Communication (B.A.) to review more information about the major. If you would like to map out your major, follow this link: Major Maps. If you would like to see single-course equivalencies, you can do so here.