Marketing
Program Transfer Guide
Morgan State University
Effective
Fall, 2024 - Current
Instruction Methods
In person
About the Program
Mission
The mission of the Earl G. Graves School of Business and Management (GSBM) is to:
- Offer high quality undergraduate, masters, doctoral, and executive education programs that prepare a diverse student population to succeed as business professionals and to become engaged citizens in their neighborhoods and the global economy,
- Conduct scholarly research that advances theory and practice in the business disciplines, contributes to teaching and learning, enhances the performance of organizations, and informs public policy decision making,
- Contribute to local, state, regional, national, and international economic development initiatives in the pursuit of widely shared prosperity and well-being.
Core Values
The core values below guide the promotion of student learning and success, faculty scholarship and research, and community engagement at the GSBM.
Excellence: Excellence in teaching, research, scholarship, creative endeavors, student services, and in all aspects of the School’s operations is continuously pursued to ensure institutional effectiveness and efficiency.
Integrity: At the GSBM, honest communications, ethical behavior, and accountability for words and deeds are expected from all members of the School community.
Respect: Each person within the GSBM is to be treated with respect and dignity and is to be treated equitably in all situations.
Diversity: A broad diversity of people and ideas are welcomed and supported at the School as essential to quality education in a global interdependent society.
Innovation: The GSBM encourages and supports its faculty, staff, and students in all forms of scholarship including the discovery and application of knowledge in teaching and learning.
Leadership: The GSBM seeks to provide rigorous academic curricula and challenging co-curricular opportunities to promote the development of leadership qualities in students and to facilitate leadership development among faculty, staff, and students.
Goals and Objectives
Enhancing Student Success
- Improve retention and degree completion.
- Increase student enrollment.
- Recruit, retain, and support excellent faculty.
- Enhance students’ educational experiences.
Enhancing the School’s Status as a Doctoral Research University
- Increase number of doctorates awarded within the School.
- Increase opportunities for students to participate in research.
- Ensure that policies for enhancing doctoral achievement for underrepresented people of color are given adequate attention.
Enhancing Internal Operations
- Continue to provide an efficient, technology-based operating system that is responsive to student needs and supports staff/faculty effectiveness in teaching, scholarship and service.
Growing the School’s Resources
- Increase the alumni giving rate.
- Increase the number and size of grants awarded.
- Develop the School’s fund raising capacity from corporations.
Engaging with the Community
- Stimulate local economic development.
Measures of Success
Faculty
Academic and professional credentials
Scholarly accomplishments
Demographic profile – Diversity
Financial resources available for faculty support
Academic and professional credentials
Scholarly accomplishments
Demographic profile – Diversity
Financial resources available for faculty support
- Student body
Number and quality of applicants—SAT scores
Demographic profile – Diversity - Curriculum
Alumni assessment
Corporate partners’ review
Accreditation reviews - Instruction and student services
Student/faculty ratios
Graduating students’ assessment
Alumni assessment - Placement
Placement statistics
Graduating students’ assessment—Internships - Financial support
Annual contributions - Alumni relations
Alumni assessment
Alumni support - Staff
Diversity
Staff survey – Satisfaction
Retention - Technology
Financial resources
User survey
Maintenance
Major Requirements
Students should consult the departmental listings for major requirements.
Degree Requirements for B.S. Degree Programs within The Graves School of Business and Management
The Bachelor of Science Degree shall be awarded for the successful completion of an undergraduate curriculum in business. The minimum requirements for the receipt of the Bachelor of Science degree are stated below:
- The completion of a minimum of 120 credits including the general education requirements, the Graves School of Business and Management requirements, and the department major requirements.
- All 400-level courses of the departmental major requirements must be taken at Morgan State University.
- No grade less than a “C” may be presented to fulfill the Graves School and departmental major requirements, including all supporting courses.
In order to evaluate student learning, the Graves School of Business and Management has established the following learning goals:
1. Effective Communication
- Be able to organize, present, discuss and defend positions effectively through formal written reports and summaries
- Be able to make clear, informative and persuasive presentations using appropriate visual aids
- Be able to communicate effectively electronically, i.e., via e-mail and the internet
- Listen to the ideas and opinions of others
- Understand the role of cultural diversity in domestic and global business and be able and willing to inter- act with a diverse population
2. Ethics
- Understand the impact of legal, ethical and ecological issues in business decision-making
- Understand the concept of social responsibility and be able to act ethically and with integrity, both individually and as a member of a group
- Accept responsibility for their decision
3. Critical Thinking
- Be able to identify and define problem statements
- Be able to seek information and data most relevant to the problem
- Be able to evaluate options, taking into account the advantages and disadvantages of each option, and the consequences of decisions
- Be able to identify and understand the boundaries and constraints of the evaluation process
- Be able to develop implementation plans for continuous improvement
4. Technology
- Be familiar with technologies used in written and oral communication
- Recognize the relevance of life-long learning in an environment of rapidly changing technological knowledge
- Be familiar with relevant technologies used in solving business problems
5. Discipline Specific
- Knowledge of how the functional areas of business interact
- Be able to understand the fundamental principles of each functional area
- Possess the managerial skills necessary for the effective interaction of the functional areas
- Be able to integrate functional knowledge into the strategic planning process
- Be aware of the dangers of skills obsolescence
Additional Information
TRANSFER STUDENTS: Consistent with University policy, the Earl G. Graves School of Business and Management will accept as transfer equivalent courses from a two-year higher education institution only those courses that address the following areas:
- Principles of Accounting I and II
- Intermediate Accounting I (Accounting majors only; must be validated by a higher level course)
- Legal and Ethical Environment of Business
- Business Communications
- Principles of Marketing (Marketing majors only; must be validated by a higher level course)
- Managerial Finance (Finance majors only; must be validated by a higher level course)
- Economics I and II
- Introduction to Hospitality Management
Students transferring from four-year institutions must complete at least 50 percent of the School of Business and Management requirements at Morgan.
The Graves School of Business and Management will accept transfer credits from an AACSB accredited business program. Transfer credit from non-accredited AACSB programs is limited to lower division courses. Exceptions may be made with the approval of the Dean.
Intra-University Transfer
Students who wish to transfer into the Earl G. Graves School of Business and Management from another academic program within the University must have achieved a minimum grade point average of 2.0.
Off-Campus Courses
Students who wish to take courses at another University must receive prior approval of the Dean.