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Marketing

Program Transfer Guide
University of Maryland Global Campus
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Effective
Fall, 2022 - Summer, 2024
Instruction Methods
Online
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About the Program

The major in marketing offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace 

The bachelor of science in marketing requires the successful completion of 120 credits of coursework:
  • 41 credits in general education requirements 
  • 36 credits for the major; 18 of these credits must be earned in upper-level courses
  • 43 credits in the minor, electives and other degree requirements.

PTG Requirements

By changing the institution you will be able to see how the transfers at the sender institution selected.

Allegany College of Maryland Requirement
University of Maryland Global Campus Requirement
  • General Education Requirements: Communications complete the following 3 requirements
    9 credits
    WRTG 111 or Another Writing Course
    Choose a 3-credit hour course from the following:
    No equivalency found. *
    WRTG 112
    Choose a 3-credit hour course from the following:
    Minimum grade required: C-
    Communications, Speech, or Writing Course
    Choose a 3-credit hour course from the following:
  • General Education Requirement: Mathematics complete the following 1 requirements
    3 - 4 credits
    Mathematics or Statistics Course
    Choose a 3 or 4-credit hour course from the following:
  • General Education Requirements: Arts and Humanities Complete The Following 2 Requirements
    6 credits
    Arts and Humanities Courses
    Choose two 3-credit hour courses from the following:
  • General Education Requirements: Behavioral and Social Sciences Complete The Following 2 Requirements
    6 credits
    Behavioral and Social Science Courses
    Choose two 3-credit hour courses from the following:
  • General Education Requirements: Biological and Physical Sciences complete the following 2 requirements
    7 - 8 credits
    Science Course with Laboratory
    Choose a 4-credit science course with a lab from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    OR Choose a 3-credit science lecture course AND related 1-credit laboratory course from the following:
    Any Other Science Course
    Choose 3+ credit hour course from the following:
  • General Education Requirements: Research and Computing Literacy complete the following 2 requirements
    4 - 6 credits
    Research Course
    Choose a course from the following:
    Computing or Information Technology Course
    Choose one 3-credit hour course or three 1-credit hour courses from the following:
  • Major Requirements Transfer Up To 6 Courses
    18 credits
    Take 1 course from the following 1 , with 3 credits
    Minimum grade required: C
    Take 1 course from the following 1 , with 3 credits
    Minimum grade required: C
    Take 1 course from the following 1 , with 3 credits
    Minimum grade required: C
    Take 3 courses from the following 5 , with 3 credits
    No equivalency found. *
    Minimum grade required: C
    Minimum grade required: C
    No equivalency found. *
    Minimum grade required: C
    No equivalency found. *
    Minimum grade required: C
    No equivalency found. *
    Minimum grade required: C
  • Electives Transfer Up To 7 Credit Hours in Any Subject Area
    3 - 7 credits
    Take any course or courses for up to 7 total credit hours
    Notes: Electives may be taken in any academic discipline, even if the course is not listed here.
Grand Total Credits
70
Courses applied to general education requirements may not be applied toward major, minor, or elective requirements. Students can transfer a maximum of 70 credits from two-year institutions toward a bachelor’s degree.
* There is no Equivalency at Allegany College of Maryland. Check with your Advisor for an alternate course.